Why small businesses need promotional products?

If you are a small, startup business then, you need more business cards to establish your presence in your industry. If you cannot other ventures of advertisement at a time then, you should consider using promotional products for fuelling the growth of your business as well as to lure potential clients into recurring ones. Let’s have a look at why businesses need promotional products:

Flexible and long-lasting

Promotional products are often held in high regard due to their tangibility and long-lasting ability; for instance, if you were to distribute a branded and logoed mug to your recipient then, it is likely that they would keep the product on their table. Or, if you were to distribute pocket-friendly items, such as branded pen, branded pocket calendar, and branded USB. Furthermore, the flexibility of the promotional items to entertain car drivers—you can distribute a branded bumper sticker, sunglass clip, and other goodies to your recipients.

Promotional items have an improved perceived value

Nearly 52% of the audience tends to do business with a brand after receiving and using their promotional items. On the contrary, nearly 52.1% of the recipients tend to have a favourable impression of a brand after receiving a promotional products for free. In simple terms, promotional items tend to have an improved and escalated perceived value, and it is beneficial for a business in several ways.

Promotional products have high exposure

Nearly 73% of the audience responsible for using the promotional item has admitted the received promotional product at least once in a week. Also, 45.3% of the audience use the items on a regular basis, and 55% of the recipients tend to keep the products in their possession for up to four years.